When you start a business, you tell everyone about it. Back in the day it happened at the post office and through word of mouth. Then we had flyers and posters, adverts on the TV and multitude of other places you could show your ad, with fingers crossed hoping that your message will be convincing […]
Investing in Customer Experience should seem like an obvious action to take, yet so many companies still don’t get it! The key challenges for the organisations are; wrong use of digital technologies, lack of human touch, inattentiveness to employee needs and a customers’ lower tolerance for failure. By investing in CX you will invest
Why You Should Invest in Customer Experience? – 5 Benefits Read More »
A short chat with a graduate of The CX Academy. Federica Roux is Chief Innovation and Marketing Officer in Odity, headquartered in Paris. Odity is the leading company for customer relationship management for premium and luxury brands, with 1,500 employees and offices in 10 cities around the world. She’s a graduate of the Professional
The CX Academy: Your Course – Your Career! Read More »
The result of providing CX Excellence at every step of the customer journey. What is Customer Loyalty? Customer Loyalty is the state when a customer consciously chooses a product or a service from the same brand, repeatedly. It goes further. A customer is loyal when they have a strong feeling of support or allegiance
It is a common school of thought that while carrying out competitive benchmarking, you should compare your company to your direct competitors. The tricky part is that while you can choose to compare yourself to your direct competitors, your customers are comparing you to the last experience they had with any company, even if it
Your Company Is Compared to Everyone Read More »
We’re delighted to invite you to join us on Monday 24th June at 10am (BST) for a webinar in this fast-growing sector. Our guest speaker will be Michael Killeen, Managing Director of The CX Company and a global and passionate voice for CX over many years. Please register here:
CUSTOMER EXPERIENCE WEBINAR 24TH OF JUNE Read More »
We’re delighted to announce the addition of AI into our Professional Diploma in CX.
