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I wasn’t really expecting anything much to blow my mind away. Just another go-through-the-motion course, I thought……..


I attended the Professional Certificate in CX with The CX Academy recently as part of my professional hours upgrading requirement. I wasn’t really expecting anything much to blow my mind away. Just another go-through-the-motion course, I thought. I was, however, pleasantly surprised by the refreshingly logical and applicable contents. It differs from most of the […]

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CX – What the hell is it?


What the hell is CX? The term CX (Customer Experience) is ever more visible in LinkedIn profiles, job titles and sales and marketing publications. It is becoming so ubiquitous that it’s time to get to know it if you don’t already. All companies whether b2b and b2c now know that, in an increasingly online world, […]

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You Get Me – The CX Academy Framework

MRI for kids Adventure Series MRI GE Healthcare

Continuing our series of personal experiences with our emotional framework, our Chairman Michael Killeen shares his story of working with GE in the USA. “I started my career at GE Medical and was involved in the launch of their first MRI scanner. I was one of the early ‘guinea pigs’ scanned to help sharpen imagery […]

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You Deliver on Your Promise


We asked the ‘Boss Man’ Michael Killeen to give us a personal story about one of our emotional drivers.  He chose You Deliver on Your Promise.  This is his story….. Delivering on your company promise is one of the most challenging drivers to deliver on today because consumers expectations are on a meteoric rise the […]

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The Power of You Know Me – 2!

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This is brilliant – what company could convince Raissa that they ‘know’ her dog? Phoenix Bark could and this is Raissa’s story! “I was browsing online for dog food for my dog. I wanted something that would provide regular deliveries and I would not need to keep reordering every month nor would I need to […]

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The Power of ‘You Know Me’

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At a meeting recently we thought it would be a great idea to ask colleagues to tell us a story from a recent experience and in their own words that really reflects one of the emotional drivers in our CX Academy Framework.  Laura chose ‘You Know Me’ and this is her story. “The hardest part […]

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A Testimonial To Be Proud Of!

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This testimonial is from Jeanne Ogilvie, one of our Professional Diploma Graduates. This is by far the best course I’ve taken since my uni days. What stood out for me: The depth and the quality: the course directors have really done a wonderful job at encompassing all the different elements of Customer Experience in a […]

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CX Dashboards

dashboard CloudCherry

As we often learn on our CX courses, metrics, measurement and communicating results are key to achieving CX Excellence and leadership buy-in. If you’re thinking of implementing a CX dashboard to help you highlight key findings and insights – here are some to consider. Before you start you must understand clearly what you want to […]

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New Graduate Designations

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We’re absolutely delighted that today (April 1st, 2021) we are announcing a letter designation format for all Graduates of The CX Academy.   CXAC (Cert) confers a designation as a Certified CX Professional at Certificate level and CXAD (Dip) confers a designation as a Certified CX Professional at Diploma level. This is a really exciting […]

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CX Success Stories

The CXA Social Webinar CX Success Stories NOV 2020

  Please join us on Thursday 5th November 2020 at 12pm (noon) for a 40 minute Masterclass. This webinar is all about good news. Specifically good news and success brought about by CX initiatives. We’ve got two great guests from the UK and our own Michael Killeen talking about recent success stories in their business […]

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