Blog

Make CX your Unique Selling Point – Differentiation & ‘Sameness’

What’s your Unique Selling Point? Do you have a truly unique product or service? Maybe you created a service that everybody wanted but it didn’t exist? (And nobody has duplicated it yet) Or maybe your market is so niche that you are simply the only player in the game? If so, you would be […]

Internship with a Leading Irish Insurer

An exciting opportunity has arisen for a Customer/Employee Experience Intern to work in the Claims Dept of a leading Irish Insurer. The internship will equip you with the skills, knowledge and experience to become a valuable contributor to the success of our business while developing your own rewarding career as a CX/EX Professional. The intern […]

CS is different to CX – How is UI different to UX?

We know that while there are similarities, CS and CX are not the same. Ideally, the difference between them would be black and white. Unfortunately we don’t live in a perfect world. Customer Service is certainly connected to CX but it mainly focuses on the technical and functional aspects of the customer journey; the CRMs, […]

Your Company Is Compared to Everyone

You are compared to everyone title page.

It is a common school of thought that while carrying out competitive benchmarking, you should compare your company to your direct competitors. The tricky part is that while you can choose to compare yourself to your direct competitors, your customers are comparing you to the last experience they had with any company, even if it […]

We’re hiring! Corporate Sales Executive

Corporate Sales Executive Remote/Home Working You must be resident in Ireland, have a work permit to work in Ireland and please include both a CV and cover letter with your application to be considered. This will be a permanent full-time position following an initial trial period. About Us: The CX Academy is a leading […]

I wasn’t really expecting anything much to blow my mind away. Just another go-through-the-motion course, I thought……..

I attended the Professional Certificate in CX with The CX Academy recently as part of my professional hours upgrading requirement. I wasn’t really expecting anything much to blow my mind away. Just another go-through-the-motion course, I thought. I was, however, pleasantly surprised by the refreshingly logical and applicable contents. It differs from most of the […]

CX – What the hell is it?

What the hell is CX? The term CX (Customer Experience) is ever more visible in LinkedIn profiles, job titles and sales and marketing publications. It is becoming so ubiquitous that it’s time to get to know it if you don’t already. All companies whether b2b and b2c now know that, in an increasingly online world, […]

You Get Me – The CX Academy Framework

MRI for kids Adventure Series MRI GE Healthcare

Continuing our series of personal experiences with our emotional framework, our Chairman Michael Killeen shares his story of working with GE in the USA. “I started my career at GE Medical and was involved in the launch of their first MRI scanner. I was one of the early ‘guinea pigs’ scanned to help sharpen imagery […]

You Deliver on Your Promise

We asked the ‘Boss Man’ Michael Killeen to give us a personal story about one of our emotional drivers. He chose You Deliver on Your Promise. This is his story….. Delivering on your company promise is one of the most challenging drivers to deliver on today because consumers expectations are on a meteoric rise the […]

The Power of You Know Me – 2!

This is brilliant – what company could convince Raissa that they ‘know’ her dog? Phoenix Bark could and this is Raissa’s story! “I was browsing online for dog food for my dog. I wanted something that would provide regular deliveries and I would not need to keep reordering every month nor would I need to […]