Customer Acquisition – The CX Academy

Customer Acquisition

Understanding & Catering to the Needs of Gen-Z Customers title image

Understanding & Catering to the Needs of Gen-Z Customers

In early 2023, Jeff Fromm wrote for Forbes, “Generation Z has surpassed Millennials as the youngest and most influential consumer demographic that has begun directing brands to reconsider their customer experience strategies in order to remain relevant.”   One of the biggest differences between all the previous generations and Gen Z is that Gen Z […]

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Customer Journey Title Image

Customer Journey – The What, The Why & A Free Customer Journey Mapping Guide

What is a Customer Journey & Customer Journey Mapping?    We define Customer Journey as every interaction across every touch-point that a customer has with a company. Every one of those interactions contributes to the overall Customer Experience.  At a high level a customer’s journey starts when they first show interest in doing business with

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