Kamila Jarek – The CX Academy

Author name: Kamila Jarek

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How to become a CX Specialist?

Today businesses understand that customer experience (CX) is crucial in fostering customer loyalty and employee satisfaction which ultimately drive business and revenue growth. It’s because of this understanding that CX is one of the fastest-growing business disciplines in the world. In 2023, the global market for customer experience management was valued at $12.04 billion, and […]

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How to set up a CX team

How to Set up a CX Team?

Building a Customer Experience (CX) team is one of the most crucial steps for organisations aiming to deliver exceptional service and meet the ever-growing expectations of their customers. A well-structured CX team does more than just enhance customer satisfaction, it drives business growth, reduces operational costs, and improves workplace culture.   This guide will walk

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When HR Meets CX

  When HR Meets CX Customer experience is delivered from the bottom up. This means that the customer-facing staff are the ones who will have the greatest impact on CX. However, do not mistake this for full responsibility.    We said it before and we will say it again: Every department in the company has

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Creating a Unified Customer Experience: Breaking Down Silos

In today’s fast-paced world, delivering a convenient and memorable Customer Experience (CX) is the key to differentiation. However, one of the biggest challenges many organisations face is working across silos. Silos arise when departments operate independently, with poor interaction or communication between each other. This limits internal interaction that creates misunderstandings, and, worst of all,

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Empathy is the new Black : Insights & Applications

Empathy is the New Black

Over the past number of years, empathy has taken centre stage in the Customer Experience (CX) space. It has become a crucial tool for businesses to help understand their customers more deeply, particularly their motivations and feelings.     What is Empathy & Why Does it Matter? Empathy, by definition, is the ability to understand and

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Best in Class UX: Elevating Customer Experience

In today’s competitive landscape, user experience (UX) is no longer just a buzzword, it’s a fundamental aspect of any successful business strategy. For Customer Experience (CX) professionals, understanding how UX can improve customer satisfaction and loyalty is crucial.    Understanding UX and CX Before diving into examples, it’s essential to understand the relationship between UX

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The Science of Customer Retention & Strategies that Actually Work

Acquiring new customers is five times more expensive than retaining existing customers. So why are most brands still focusing on customer acquisition rather than customer retention?    Customer retention in theory is simple – keep your customers happy and they’ll stay with you for longer. However in reality it is a real challenge. Customer expectations

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Understanding & Catering to the Needs of Gen-Z Customers title image

Understanding & Catering to the Needs of Gen-Z Customers

In early 2023, Jeff Fromm wrote for Forbes, “Generation Z has surpassed Millennials as the youngest and most influential consumer demographic that has begun directing brands to reconsider their customer experience strategies in order to remain relevant.”   One of the biggest differences between all the previous generations and Gen Z is that Gen Z

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