In today’s competitive landscape, user experience (UX) is no longer just a buzzword, it’s a fundamental aspect of any successful business strategy. For Customer Experience (CX) professionals, understanding how UX can improve customer satisfaction and loyalty is crucial. Understanding UX and CX Before diving into examples, it’s essential to understand the relationship between UX […]
Best in Class UX: Elevating Customer Experience Read More »
Acquiring new customers is five times more expensive than retaining existing customers. So why are most brands still focusing on customer acquisition rather than customer retention? Customer retention in theory is simple – keep your customers happy and they’ll stay with you for longer. However in reality it is a real challenge. Customer expectations
The Science of Customer Retention & Strategies that Actually Work Read More »
In early 2023, Jeff Fromm wrote for Forbes, “Generation Z has surpassed Millennials as the youngest and most influential consumer demographic that has begun directing brands to reconsider their customer experience strategies in order to remain relevant.” One of the biggest differences between all the previous generations and Gen Z is that Gen Z
Understanding & Catering to the Needs of Gen-Z Customers Read More »
Gathering and understanding customer feedback is crucial for the success of your business. It will give you insight into what your customers prefer and how you can improve your product, service, CX and ultimately your business performance. On top of this, it’s a powerful way to act as a warning system for customer churn.
Feedback to Action: Transforming Customer Insights into CX Excellence Read More »
In the world of design, understanding the psychology of colour is a powerful tool for crafting memorable and effective customer experiences. Colour has an immense influence on human behaviour. It allows your customers to understand different situations better. It has the power to change the mood and feelings they have toward your business and products
The Psychology of Colour in CX Design Read More »
Omnichannel experiences make it easy for your customers to do business with you on their terms. Seamless omnichannel experience isn’t anything new – everyone knows it’s good for the business. But how do you put processes in place for it all to come together? In today’s article, we will go through exactly what it
Creating a Seamless Omnichannel Experience: Step by Step Read More »
Valentine’s Day is celebrated all over the world. This is the day to show how much you love and appreciate your partner. But how exactly do you show your customers how much you appreciate them? And why should you even bother? The core of our courses is based on our unique CX Framework that
How To Make Your Customers Feel Loved Read More »
When there’s a customer problem in a company it is a great opportunity to understand what it is and how we fix it. It’s like what we call the ‘burning platform’ something that HAS to be sorted. Senior management must listen so it’s a great time to present CX as the solution. In these
Why CX Loves Trouble? Read More »
2024 is here. It’s a new year and a new chance to make your business better than it was last year. The question that is probably roaming around your head now is ‘How?’ Well, along with 44 world-renowned CX experts, we have created the third volume of our CX Symposium E-Book. To help you
2024 CX Predictions Read More »
Scream at them, throw the phone at the wall and tell them that you will ban them from purchasing your products in the future if they don’t calm down! Is this really the way to go about dealing with difficult customers? No. No matter how many times you could be dreaming of it
CX & Dealing with Difficult Customers Read More »
We’re delighted to announce the addition of AI into our Professional Diploma in CX.
