Trust is a key element in the relationship between a company and its customers. Trust is haemorrhaging around the world. Customers simply do not trust companies as they once did. They do however trust the unbiased opinions of their close friends, family members and business colleagues.
Why is Customer Trust important?
Trust is the key element in every relationship. Without it, relationships are extremely difficult. By creating trust you create a bond between your customers and your brand. This increases customer loyalty.
Customers can sometimes feel vulnerable. As they go through unpredictable processes, they must depend on companies they have never worked with before. Therefore trust is essential. Every time a new customer approaches your company they are taking a huge leap of faith when they decide to purchase or use your service.
Through customer recommendations you can decrease the level of uncertainty.
What affects trust?
Although there are many different factors that affect trust, the ones below are some of the most important ones. When building your CX Strategy always keep in mind that falling short on one could potentially mean losing the entire trust of your customer.
- Communication
- Brand Reputation
- Security Assurance
- Transparency
- Employee Trust
- Taking Responsibility
