The CX Academy
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The Science Behind CX
It is true that Customer Experience at its core is about human emotions and feelings. Ultimately the goal is to make your customers happy. But as with everything, CX is a little bit more complicated t...
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Customer Promise
A Customer Promise is the experience a company’s customers can expect to consistently receive when they interact with that company. Customer Promise is much more than just the physical product they ...
How to get ‘CEO buy-in’?
To achieve CX Excellence in any company you need to get CEO buy in. The CEO’s core responsibilities are immediately addressed by CX Excellence from helping to differentiate the company against compe...
Lidl – Case Study
As the third highest ranking supermarket in The CXi Customer Experience Report 2022 from The CX Company, Lidl are seeing the benefits of a strategic investment and focus on Customer Experience. At the...
Customer Experience for B2B
CX for B2B is very similar as for B2C relationships. In B2B, although you might be selling to another company rather than an individual consumer, you need to apply the same emotional drivers and funda...
Holiday Customer Experiences
Summer – the time of relaxation, stress free holidays, drinking piña coladas in the sun and enjoying the local cuisine. Your holidays wouldn’t have been the same if the hotel you stayed at, t...
CX & Marketing
When you start a business, you tell everyone about it. Back in the day it happened at the post office and through word of mouth. Then we had flyers and posters, adverts on the TV and multitude of othe...
The CX Academy Framework Benchmarking Template
The CX Academy Framework helps organisations deliver CX Excellence. If you are trying to figure our how your company can improve the CX strategy, the template below can easily identify where there i...
Why You Should Invest in Customer Experience? – 5 Benefits
Investing in Customer Experience should seem like an obvious action to take, yet so many companies still don’t get it! The key challenges for the organisations are; wrong use of digital techn...
The CX Academy: Your Course – Your Career!
A short chat with a graduate of The CX Academy. Federica Roux is Chief Innovation and Marketing Officer in Odity, headquartered in Paris. Odity is the leading company for customer relationship ...
The CX Academy Fellowship Programme
We are thrilled to announce that we have officially launched The CX Academy Fellowship Programme. We have been working on this project for months and we can finally tell the world all about it! As the...
5 Biggest Mistakes in CX
These are the mistakes in CX which you probably already know about but often find yourself falling into. If you want to achieve CX Excellence you should steer clear of them. 1.The Digita...
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