About the
CX Academy

The core objective of The CX Academy is to set the professional certification standard for Customer Experience learning.

We passionately believe that an understanding of Customer Experience is fundamental to the growth and profitability of all businesses. From being an edge competency and ‘interesting’ field some years ago, CX has literally exploded to become the fastest growing discipline in business today.

There has never been a more exciting or opportune time to learn the skills and knowledge required to deliver Customer Experience Excellence. The appetite for knowledge in the CX area has never been greater and there is now a significant skills gap that the progressive professional will fill.

Our real joy is to make the CX learning experience interesting, engaging and enjoyable and to support our students and graduates every step of the way. We have distilled many years of CX knowledge into courses that now set the standard in Customer Experience learning.

Customer Experience is now a mandatory requirement for companies and professionals in any business role.

Our Leadership Team

Michael Killeen, CEO of The CX Company

Michael started his career in the USA working with GE, Harley Davidson, FAO Schwartz, and American Airlines.

Michael returned to Ireland in 1991 and founded Dialogue Marketing, an international communications agency helping clients such as Microsoft, Virgin, Diageo, O2, Citibank, Amdocs, market and create relevant customer experiences globally.

Michael founded The CX Company in 2014, helping clients implement CX strategies to deliver CX Excellence for their own customers. The CX Company launched the CX Academy in January 2018, the first company in the world to offer accredited professional eLearning courses.

Michael is a leader in CX developments and a passionate CX practitioner who writes and speaks about the discipline across many markets.

Michael is also a non-executive director of a number of companies and a fellow of the Marketing Institute of Ireland where he Chaired the Education unit for over a decade.

Julian Douglas, Head of The CX Academy

Founder of online development company Fusio and Entertainment.ie

He launched the digital agency Bright Way Up in 2017

Developed and launched HomeCareDirect.ie, the first home care platform in Ireland directly connecting and managing home care services between families and carers

Julian is a Board Member of the Royal Victoria Eye & Ear Research Foundation.

Cathy Summers, Head of CXi Reports & Course Director

Cathy has over 25 year’s experience, starting life in telemarketing before making the move into database marketing. After spending 10 years in London consulting for blue chip clients such as BT, Royal Mail and Microsoft she came to Dublin to set up the data insights division of Dialogue. Here she developed data driven strategies for numerous clients including Vhi Healthcare, Ulster Bank and Lexus.

In 2008 she joined Aviva, focusing on the delivery of a customer relationship strategy across the company to drive loyalty, advocacy and ultimately business growth.

Cathy returned to The CX Company in 2015 to manage the annual Ireland Customer Experience Report and works closely with subscribers to leverage insights and develop actions to improve their CX performance. She also works with key clients such as Virgin Media, PhoneWatch, KBC and Volvo to create and implement their customer experience strategies. This has included the development and execution of highly successful bespoke CX training programmes for frontline and supporting staff.

Siobhán Mallen, Course Director

Siobhán has over 15 years’ experience in Customer Experience, predominantly in the Retail and Financial Services industries.

Siobhán completed her MBA in 2017, focusing on customer experience and employee empowerment.  This led to a lecturing position with the Institute of Banking where she worked with the CX Company to develop a custom designed CX programme for delivery on their Certificate, Diploma and Degree qualifications.

Since joining The CX Company she has worked to develop content for professional Customer Experience Qualifications, along with designing customised CX training programmes for brands across a wide range of sectors including Retail, Financial, Utilities and Telecoms.

Industry Advisory Council

Our Industry Advisory Council (IAC) provides syllabus guidance, expert peer reviews and ensures that all CX Academy graduates have the necessary skills to grow and prosper in their careers.

The IAC is comprised of experts from leading companies such as Google, IKEA, Virgin, Actavo and AXA Insurance.

Paul Farrell
Vice President Commercial – Virgin Media

Kingsley Aikins
Managing Director – Diaspora Matters

Joanne Boyle
Head of Customer Experience –
AXA Insurance

Jonny Parkes
Founder –
Customer Minds

Anthony Quigley
Founder –
Code Institute

Tina McDonald
Customer Relations Manager –
IKEA

Justin Conry
Head of Transformation –
Three Mobile

Patricia Greene
Head of Communications –
Volvo Cars

Chiara Henderson
CX Consultant and
Executive Coach

Former Head of CE for Slack and Dell (EMEA)

Karl Lumsden
Agency Development Manager –
Google

Ann-Marie O’Donnell
Customer Strategy Director –
Actavo

Michael Killeen
CEO
The CX Company

Julian Douglas
Head

The CX Academy

May 23, 2019

Course Price

€495

Enrol Now

Next Course Professional Certificate in CX

Commences June 28, 2019

We'll get back to you really quickly giving you further information, full course syllabus and answering any questions you might have.

June 28, 2019

Course Price

€495

Next Course Professional Certificate in CX

Commences June 28, 2019

We'll get back to you really quickly giving you further information, full course syllabus and answering any questions you might have.

May 23, 2019

Course Price

Sold Out

June 28, 2019

Course Price

€495

Enrol Now
X

Register Your Interest








Tony Bailey

CEO Access HQ

“This course is well structured, engaging and paced well to allow for our busy working lives. It’s the first course of its kind that I’ve come across and it fills a much needed gap in the market.”

Robert Boyle

Corporate Manager, Irish Life Health

“One of the best courses I’ve ever had the pleasure of completing!! I feel like it was designed specifically for me, and I literally cannot wait to begin the content of the next session!”

Tim Anderson

Director North American Sales, Aptean

“We found a complete learning experience at The CX Academy. CX is proven to help companies grow their business and now I know why! An investment that will pay dividends for years to come.”

Marty Carr

CEO Carr Golf

“This Certificate course has really helped our staff to understand how important customer experience is and I would not hesitate to recommend this course to anyone who wants to understand their customers better, differentiate their own company and further their own career in the process.”

Learners who have enrolled in our courses come from:

…and many more

May 23, 2019

Course Price

€495

Enrol Now

Next Course Professional Certificate in CX

Commences June 28, 2019

We'll get back to you really quickly giving you further information, full course syllabus and answering any questions you might have.

June 28, 2019

Course Price

€495

Next Course Professional Certificate in CX

Commences June 28, 2019

We'll get back to you really quickly giving you further information, full course syllabus and answering any questions you might have.

May 23, 2019

Course Price

Sold Out

June 28, 2019

Course Price

€495

Enrol Now
X

Register Your Interest