About The CX Academy
The core objective of The CX Academy is to set the Professional Certification standard for Customer Experience learning.
We passionately believe that an understanding of Customer Experience is fundamental to the growth and profitability of all businesses. From being an edge competency and ‘interesting’ field some years ago, CX has literally exploded to become the fastest growing discipline in business today.
There has never been a more exciting or opportune time to learn the skills and knowledge required to deliver CX Excellence. The appetite for knowledge in the CX area has never been greater and there is now a significant skills gap that the progressive professional will fill.
Our Leadership Team
MICHAEL KILLEEN, CEO of The CX Company
Michael started his career in the USA working with GE, Harley Davidson, FAO Schwartz, and American Airlines. He returned to Ireland in 1991 and founded Dialogue Marketing, an international communications agency helping clients such as Microsoft, Virgin, Diageo, O2, Citibank, and Amdocs.
He founded The CX Company in 2014, helping clients implement CX strategies to deliver CX Excellence for their own customers. The CX Company launched The CX Academy in January 2018, the first company in the world to offer accredited professional eLearning courses.
Michael is a leader in CX developments and a passionate CX practitioner who writes and speaks about the discipline across many markets. He is also a non-executive director of a number of companies and a fellow of the Marketing Institute of Ireland where he Chaired the Education unit for over a decade.
JULIAN DOUGLAS, Head of The CX Academy
Julian is a digital entrepreneur, his expertise is in the areas of strategy, technology, online development and digital marketing. He has worked with many types of organisations from start-ups to multi-nationals.
He has been working with The CX Academy for nearly two years as Managing Director. During this time he has overseen the programme development, operations, sales and marketing initiatives. He has developed two ground-breaking courses – the Professional Certificate in CX and the Professional Diploma in CX.
He started his career in the music business founding Big Bear Sound, building recording studios for musicians. He installed studios for U2, The Waterboys and Rod Stewart among many others. He was involved in the recording of such seminal albums as U2’s Achtung Baby and The Waterboys Fisherman’s Blues.
He then started Fusio which is one of the most successful and most well respected online web development agencies in Ireland.
In 2001 he started Entertainment.ie and brought it from zero to being the most popular online entertainment platform in Ireland, winning many awards and delivering well over a million unique viewers every month.
More recently he has been involved in founding a new company in the home care business called Home Care Direct. It’s a new concept addressing the inadequacies in home care and allowing families to deal with Carers directly. This reduces costs to families and increases rewards for Carers.
As well as sitting on several Boards as a Director, Julian is very proud to sit on the Board of The Royal Victoria Eye and Ear Hospital Research Foundation.
CATHY SUMMERS, Head of CXi Reports & Course Director
Cathy has over 25 year’s experience, starting life in telemarketing before making the move into database marketing. After spending 10 years in London consulting for blue chip clients such as BT, Royal Mail and Microsoft she came to Dublin to set up the data insights division of Dialogue. Here she developed data driven strategies for numerous clients including Vhi Healthcare, Ulster Bank and Lexus.
In 2008 she joined Aviva, focusing on the delivery of a customer relationship strategy across the company to drive loyalty, advocacy and ultimately business growth.
Cathy returned to The CX Company in 2015 to manage the annual Ireland Customer Experience Report and works closely with subscribers to leverage insights and develop actions to improve their CX performance. She also works with key clients such as Virgin Media, PhoneWatch, KBC and Volvo to create and implement their customer experience strategies. This has included the development and execution of highly successful bespoke CX training programmes for frontline and supporting staff.
SIOBHÁN MALLEN, Course Director
Siobhán has over 15 years’ experience in Customer Experience, predominantly in the Retail and Financial Services industries.
Siobhán completed her MBA in 2017, focusing on Customer Experience and employee empowerment. This led to a lecturing position with the Institute of Banking where she worked with The CX Company to develop a custom designed CX programme for delivery on their Certificate, Diploma and Degree qualifications.
Since joining The CX Company she has worked to develop content for professional Customer Experience Qualifications, along with designing customised CX training programmes for brands across a wide range of sectors including Retail, Financial, Utilities and Telecoms.
Our Industry Advisory Council (IAC) provides syllabus guidance, expert peer reviews and ensures that all CX Academy graduates have the necessary skills to grow and prosper in their careers.
The IAC is comprised of experts from leading companies such as Google, IKEA, Virgin, Actavo and AXA Insurance.
Vice President Commercial
Head of Customer Experience
Customer Relations Manager
Head of Transformation
Head of Communications
CX Consultant and
Former Head of CE for
Slack and Dell (EMEA)
Agency Development Manager
Customer Strategy Director
The CX Company
Head of CXi Reports
& Course Director
The CX Company
The CX Company
The CX Academy
Our Online Courses
What People Are Saying
CEO Carr Golf
“I would not hesitate to recommend this course to anyone who wants to understand their customers better, differentiate their own company and further their own career in the process.”
CEO Access HQ
“This course is well structured, engaging and paced well to allow for our busy working lives. It’s the first course of its kind that I’ve come across and it fills a much needed gap in the market.”
Corporate Manager, Irish Life Health
“One of the best courses I’ve ever had the pleasure of completing! I feel like it was designed specifically for me, and I literally cannot wait to begin the content of the next session!”
Corporate Manager, Irish Life Health
“We found a complete learning experience at The CX Academy. CX is proven to help companies grow their business and now I know why! An investment that will pay dividends for years to come.”