TheCXCompany – The CX Academy

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Steps to Successful Customer Journey Mapping

  Below is an excerpt taken from Module 4 of the Professional Certificate in Customer Experience. This module includes all the below and a huge amount of detailed information on how your business can create and utilise your customer journey. What is a Customer Journey? A Customer Journey is defined as every interaction across every touch-point […]

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Who benefits from CX investment?

  Everyone Benefits from investment in CX   [one_half]Companies that deliver CX excellence receive immediate and impactful benefits that filter throughout the whole business. Each of these benefits ultimately deliver greater commercial ROI and shareholder value. These benefits can be realised by each business department or C-suite decision maker. Below, we outline which benefits are

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The Economics of ‘The CX Framework’

Delivering Customer Experience Excellence offers companies many benefits which in turn create greater shareholder value. By consistently focusing on ‘The CX Framework’, companies will create an emotional connection with customers, creating behaviours and relationships that deliver growth. But what economic impact will ‘The CX Framework’ have on your company? The following diagram illustrates the economics

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