The CX Framework – The CX Academy

The CX Framework

Customer Journey Title Image

Customer Journey – The What, The Why & A Free Customer Journey Mapping Guide

What is a Customer Journey & Customer Journey Mapping?    We define Customer Journey as every interaction across every touch-point that a customer has with a company. Every one of those interactions contributes to the overall Customer Experience.  At a high level a customer’s journey starts when they first show interest in doing business with

Customer Journey – The What, The Why & A Free Customer Journey Mapping Guide Read More »

Why Invest in Customer Experience - Title Graphic

Why You Should Invest in Customer Experience? – 5 Benefits

  Investing in Customer Experience should seem like an obvious action to take, yet so many companies still don’t get it! The key challenges for the organisations are; wrong use of digital technologies, lack of human touch, inattentiveness to employee needs and a customers’ lower tolerance for failure. By investing in CX you will invest

Why You Should Invest in Customer Experience? – 5 Benefits Read More »

The Economics of ‘The CX Framework’

Delivering Customer Experience Excellence offers companies many benefits which in turn create greater shareholder value. By consistently focusing on ‘The CX Framework’, companies will create an emotional connection with customers, creating behaviours and relationships that deliver growth. But what economic impact will ‘The CX Framework’ have on your company? The following diagram illustrates the economics

The Economics of ‘The CX Framework’ Read More »

Scroll to Top