Earning €70k a year, getting praised for company success, and reading through the positive reviews and customer feedback all day long sounds great. But being a CX Director is not this easy – if it were everyone would be doing it. To truly be a good CX Director, you not only have the knowledge, …
What is a Customer Journey & Customer Journey Mapping? We define Customer Journey as every interaction across every touch-point that a customer has with a company. Every one of those interactions contributes to the overall Customer Experience. At a high level a customer’s journey starts when they first show interest in doing business with …
Customer Journey – The What, The Why & A Free Customer Journey Mapping Guide Read More »
To achieve CX Excellence in any company you need to get CEO buy in. The CEO’s core responsibilities are immediately addressed by CX Excellence from helping to differentiate the company against competitors, to creating improved shareholder value. Once the CEO sees the clear metrics they will support CX Investment and get behind the initiative 100%. …
Investing in Customer Experience should seem like an obvious action to take, yet so many companies still don’t get it! The key challenges for the organisations are; wrong use of digital technologies, lack of human touch, inattentiveness to employee needs and a customers’ lower tolerance for failure. By investing in CX you will invest …
Why You Should Invest in Customer Experience? – 5 Benefits Read More »
Below is an excerpt taken from Module 4 of the Professional Certificate in Customer Experience. This module includes all the below and a huge amount of detailed information on how your business can create and utilise your customer journey. What is a Customer Journey? A Customer Journey is defined as every interaction across every touch-point …
Does Artificial Intelligence have a role in CX? Let’s talk about change. Not many people are comfortable with change. We have our routines, our regular customers, trusted suppliers and, yes, we have our competitors too but we know who they are, where they work from and we like it that way. But the change …
Delivering Customer Experience Excellence offers companies many benefits which in turn create greater shareholder value. By consistently focusing on ‘The CX Framework’, companies will create an emotional connection with customers, creating behaviours and relationships that deliver growth. But what economic impact will ‘The CX Framework’ have on your company? The following diagram illustrates the economics …
