psychology – The CX Academy

psychology

The Science of Customer Retention Title image

The Science of Customer Retention & Strategies that Actually Work

Acquiring new customers is five times more expensive than retaining existing customers. So why are most brands still focusing on customer acquisition rather than customer retention?    Customer retention in theory is simple – keep your customers happy and they’ll stay with you for longer. However in reality it is a real challenge. Customer expectations […]

The Science of Customer Retention & Strategies that Actually Work Read More »

Scroll to Top