People – The CX Academy

People

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Understanding & Catering to the Needs of Gen-Z Customers

In early 2023, Jeff Fromm wrote for Forbes, “Generation Z has surpassed Millennials as the youngest and most influential consumer demographic that has begun directing brands to reconsider their customer experience strategies in order to remain relevant.”   One of the biggest differences between all the previous generations and Gen Z is that Gen Z […]

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Feedback to Action: Transforming Customer Insights into CX Excellence

  Gathering and understanding customer feedback is crucial for the success of your business. It will give you insight into what your customers prefer and how you can improve your product, service, CX and ultimately your business performance. On top of this, it’s a powerful way to act as a warning system for customer churn. 

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The Digital part of the Customer Experience Business title image

The Digital Part of the (Customer Experience) Business

If you do a quick google search for ‘How to improve your Customer Experience?’, the advice is geared towards digital and technology solutions. An omnichannel experience utilising AI and Chatbots is presented as a universal solution to all CX problems. However, there is a very thin line between enhancing your CX strategy with digital solutions

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New! AI for CX MicroCourse

We’re delighted to announce the addition of AI MicroCourse into our Professional Diploma in CX.