Having a passion for customers and customer experience is the secret sauce in all successful CX strategies. Passion is the key driver to achieve goals and more importantly, it is what keeps us going when we encounter barriers or difficulties. As Palit states in his article, “Passion is the fuel that propels us forward on …
Customer Experience has become the fastest-growing business discipline in the world. As a result, 95% of leading organisations cite CX job roles as crucial to achieving business growth. Business owners are becoming more aware of the necessity for CX Professionals in their companies, so job opportunities keep increasing. So if you are working in …
Need a career upgrade? Why not Customer Experience? Read More »
Artificial Intelligence (AI) has recently been a hot topic on social media platforms. The enthusiasm of some is shielding it from the criticism of others. Some fear that robots will take over our world and dominate us in all aspects of our lives. Others claim that this is the first step to a future with …
5 Ways AI Will Change Customer Experience Forever Read More »
Whether it was a premonition or a hunch, B.Joseph Pine II knew he was onto something when he wrote ‘Welcome to the Experience Economy’ with James H Gilmore back in 1998. In their article, they explore the idea of ‘staging experiences’ and argue that this is where the ‘competitive battleground’ lies. Twenty-five years later …
What is a Customer Journey & Customer Journey Mapping? We define Customer Journey as every interaction across every touch-point that a customer has with a company. Every one of those interactions contributes to the overall Customer Experience. At a high level a customer’s journey starts when they first show interest in doing business with …
Customer Journey – The What, The Why & A Free Customer Journey Mapping Guide Read More »
The reason you have customers is because they have a need to fulfil and your product or service seems to have just the right solution for them. Lucky you! Unfortunately, this is where the real job only begins. It’s great that you have customers but they won’t stay with your business too long if …
You’re the CEO. Can you run your business alone? Can you serve your clients as well as Mary in the customer service team that has been working with your company for the past three years? Can you deal with customer complaints and always turn them into a positive experience as Jason in your complaints …
When you think of CX you think of the experience a person is having when buying a car, clothes or a new home. However, what if this person is buying a toy? Moreover what if this person is 5 and not 50? Today’s blog will shed a light on an area of Customer Experience …
Customers no longer accept excuses. Repeatedly, businesses blame partners, suppliers and agents when things go wrong. Instead you should own the problem and use it as an opportunity to grow the trust of your customers. Opportunities are everywhere. At the start of the pandemic Time Doctor, a creator of a time-tracking application, was struggling …
A Customer Promise is the experience a company’s customers can expect to consistently receive when they interact with that company. Customer Promise is much more than just the physical product they are receiving. It includes the way the transaction will work, the amount of time it will take to deliver the product, how the product …
