Customer Experience – Page 4 – The CX Academy

Customer Experience

Make CX your Unique Selling Point – Differentiation & ‘Sameness’

What’s your Unique Selling Point? Do you have a truly unique product or service? Maybe you created a service that everybody wanted but it didn’t exist? (And nobody has duplicated it yet) Or maybe your market is so niche that you are simply the only player in the game?   If so, you would be […]

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Book Review – Customer Experience what how and why now

‘Customer Experience what how and why now’ – Don Peppers When it comes to customer experience, Don Peppers is one of the world’s most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling bo oks on the subject. They have collectively sold over a million copies

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Who benefits from CX investment?

  Everyone Benefits from investment in CX   [one_half]Companies that deliver CX excellence receive immediate and impactful benefits that filter throughout the whole business. Each of these benefits ultimately deliver greater commercial ROI and shareholder value. These benefits can be realised by each business department or C-suite decision maker. Below, we outline which benefits are

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The Economics of ‘The CX Framework’

Delivering Customer Experience Excellence offers companies many benefits which in turn create greater shareholder value. By consistently focusing on ‘The CX Framework’, companies will create an emotional connection with customers, creating behaviours and relationships that deliver growth. But what economic impact will ‘The CX Framework’ have on your company? The following diagram illustrates the economics

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