To achieve CX Excellence in any company you need to get CEO buy in. The CEO’s core responsibilities are immediately addressed by CX Excellence from helping to differentiate the company against competitors, to creating improved shareholder value. Once the CEO sees the clear metrics they will support CX Investment and get behind the initiative 100%. […]
How to get ‘CEO buy-in’? Read More »
CX for B2B is very similar as for B2C relationships. In B2B, although you might be selling to another company rather than an individual consumer, you need to apply the same emotional drivers and fundamentals for both. All the key CX principles apply; customer loyalty, retention and advocacy. What Is Business-to-Business (B2B)? Business-to-business (B2B)
Customer Experience for B2B Read More »
We’re delighted to announce the addition of AI MicroCourse into our Professional Diploma in CX.
