B2B

CX for B2B is very similar as for B2C relationships. In B2B, although you might be selling to another company rather than an individual consumer, you need to apply the same emotional drivers and fundamentals for both.  All the key CX principles apply; customer loyalty, retention and advocacy.   What Is Business-to-Business (B2B)? Business-to-business (B2B) …

Customer Experience for B2B Read More »