Advocates – The CX Academy

Advocates

The Science of Customer Retention Title image

The Science of Customer Retention & Strategies that Actually Work

Acquiring new customers is five times more expensive than retaining existing customers. So why are most brands still focusing on customer acquisition rather than customer retention?    Customer retention in theory is simple – keep your customers happy and they’ll stay with you for longer. However in reality it is a real challenge. Customer expectations […]

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Customer Loyalty

The result of providing CX Excellence at every step of the customer journey.    What is Customer Loyalty?  Customer Loyalty is the state when a customer consciously chooses a product or a service from the same brand, repeatedly.  It goes further. A customer is loyal when they have a strong feeling of support or allegiance

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