Driving Your
Profitability

Course content laptop_717765166 (1)

Customer Experience (CX) is the newest and fastest growing business
discipline in the corporate world today.

We define CX as the emotional response a customer feels following an
interaction with a brand.

These emotions affect customer behaviour, build memories and drive
loyalty. CX is proven to help you significantly grow your business by
reducing churn, reducing the cost of serving customers and most
importantly increasing new business sales.

The fundamental purpose of delivering CX Excellence throughout your
company is to turn loyal customers into genuine advocates who now sell
on your behalf,  acquiring new customers far more cost efficiently.

Educating professionals in these skills is what we do.

Delivering
CX Excellence means:

Building loyalty and advocacy

Reducing churn

Acquiring new customers more cost effectively

Decreasing your cost to serve customers

Creating motivated employees

Generating sales through cross selling, up
selling and increased retention

Research across thousands of brands in dozens of categories shows that it’s possible to rigorously measure and strategically target the feelings that drive your customers’ behaviour.

From this research, we have created The CX Framework™ which identifies specific “emotional drivers” that effect many customer feelings such as trust, integrity and how you resolve their problems.

Understanding and following this framework allows your staff to create programmes of CX Excellence driving customers to recommend you to their colleagues and friends and ultimately driving profitability and shareholder value.

May 23, 2019

Course Price

€495

Enrol Now

Next Course Professional Certificate in CX

Commences June 28, 2019

We'll get back to you really quickly giving you further information, full course syllabus and answering any questions you might have.

June 28, 2019

Course Price

€495

Next Course Professional Certificate in CX

Commences June 28, 2019

We'll get back to you really quickly giving you further information, full course syllabus and answering any questions you might have.

May 23, 2019

Course Price

Sold Out

June 28, 2019

Course Price

€495

Enrol Now
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A Changing Customer
Landscape

Understanding your customers’ mind has never been more complex. Increasing use of new technologies such as AI, machine learning, bots and programmatic marketing make understanding the decision making of your customer ever more confusing.

What’s more, customers do not trust companies as they once did. They now look to a higher set of standards and prefer to do business with companies that have integrity, values and deliver on their promises.

WHAT YOUR STAFF
WILL LEARN…

Drawing from the considerable experience of The CX Company – our sister organization – our courses are designed to educate your staff to deliver Customer Experience Excellence.

Delivering great Customer Experience Excellence may come naturally for some staff, but for the vast majority it is a discipline that must be learned.

There are no shortcuts to creating customer experience excellence, but businesses that encourage collaboration and discourage division deliver, in our experience, the very best in customer experience.
When customer excellence is achieved, your company will have happy customers, happy staff, increased profitability and with each connected person becoming a real advocate for your brand.

Through our Professional Certificate course,
your staff will:

Understand how getting CX right enhances company value

Learn the knowledge, skills and tools to understand and create great CX strategies and executions from best practice cases around the globe

Understand, that in a changing technological customer landscape, why great Customer Experience is critical to business survival and growth.

Be taught how our CX Framework™ is fundamental to delivering CX Excellence

Be engaged and empowered to use the knowledge and skills they learn to accelerate both your company and their own careers forward.