Driving Your Profitability

Customer Experience (CX) is the newest and fastest growing business discipline in the corporate world today.

The fundamental purpose of delivering CX Excellence throughout your company is to turn loyal customers into genuine advocates who now sell on your behalf, acquiring new customers far more cost effectively.

Educating professionals in these skills is what we do.

Our courses are self-paced, industry focused and commercially driven.

Driving Your Profitability

Customer Experience (CX) is the newest and fastest growing business discipline in the corporate world today.

The fundamental purpose of delivering CX Excellence throughout your company is to turn loyal customers into genuine advocates who now sell on your behalf, acquiring new customers far more cost effectively.

Educating professionals in these skills is what we do.

Our courses are self-paced, industry focused and commercially driven.

How Delivering CX Excellence Benefits Business

  • Building loyalty and advocacy
  • Reducing churn
  • Acquiring new customers more cost effectively
  • Decreasing your cost to serve customers
  • Creating motivated employees
  • Generating sales through cross-selling, up-selling and increased retention

The Importance of CX in a Changing Customer Landscape

Understanding your customers’ mind has never been more complex. Increasing use of new technologies such as AI, machine learning, bots and programmatic marketing make understanding the decision making of your customer ever more confusing.

What’s more, customers do not trust companies as they once did. They now look to a higher set of standards and prefer to do business with companies that have integrity, values, and who deliver on their promises.

The CX Academy Framework™

Research across thousands of brands in dozens of categories, shows that it’s possible to rigorously measure and strategically target the feelings that drive your customers’ behaviour.

From this research, we have created The CX Academy Framework™ which identifies specific “emotional drivers” that effect many customer feelings such as trust, integrity and how you resolve their problems.

Understanding and following this framework allows your staff to create programmes of CX Excellence, driving customers to recommend you to their colleagues and friends, and ultimately driving profitability and shareholder value.

What Your Staff Will Learn

Drawing from the considerable experience of The CX Company – our sister organisation – our courses are designed to educate your staff to deliver CX Excellence.

Delivering great Customer Experience may come naturally for some staff, but for the vast majority it is a discipline that must be learned.

There are no shortcuts to creating CX Excellence, but businesses that encourage collaboration and discourage division deliver, in our experience, the very best in Customer Experience.

When CX Excellence is achieved, your company will have happy customers, happy staff, increased profitability, and with each connected person becoming a real advocate for your brand.

Through our professional courses, your staff will:

Understand how getting CX right enhances company value

Learn the knowledge, skills and tools to understand and create great CX strategies and executions from best practice cases around the globe

Understand, that in a changing technological customer landscape, why great CX is critical to business survival and growth

Learn how our CX Framework™ is fundamental to delivering CX Excellence

Be engaged and empowered to use the knowledge and skills they learn to accelerate both your company and their own careers forward

Our Online Courses

Professional Certificate In
Customer Experience

  • 18 hours online learning
Next Course Commences
September 5, 2019
Course Price
€495
Early Bird Price
€420
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Professional Diploma In
Customer Experience

  • 40 - 60 hours online learning
Next Course Commences
September 19, 2019
Course Price
€2,850
Early Bird Price
€2,395
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What People Are Saying

MARTY CARR
CEO Carr Golf

“I would not hesitate to recommend this course to anyone who wants to understand their customers better, differentiate their own company and further their own career in the process.”

ROBERT BOYLE
Corporate Manager, Irish Life Health

“One of the best courses I’ve ever had the pleasure of completing! I feel like it was designed specifically for me, and I literally cannot wait to begin the content of the next session!”

TONY BAILEY
CEO Access HQ

“This course is well structured, engaging and paced well to allow for our busy working lives. It’s the first course of its kind that I’ve come across and it fills a much needed gap in the market.”

TIM ANDERSON
Corporate Manager, Irish Life Health

“We found a complete learning experience at The CX Academy. CX is proven to help companies grow their business and now I know why! An investment that will pay dividends for years to come.”

Contact Us For Further Information

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