I experienced firsthand how the needs of customers change and how important emotional factors are when dealing with customers and people in general. The CX Academy’s Diploma course addressed every question and concern I had in this changing world in delivering excellent customer service and ultimately the overall customer experience. The course was well planned and I could complete it within 8 months between my busy schedule at work. I am very proud to be a qualified CX Professional and The CX Academy made it possible. I can grow in my position and more importantly lead by example when dealing with customers on all levels. CX is contagious and I can see a difference in the way my staff deals with customers. Their focus has changed from service which was more function to the experience which is all about emotions. My next step is to use all the tools and knowledge gained in this course to get buy-in from the executive level to grow CX in Fluidra South Africa and hopefully Fluidra Global.