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The Digital part of the Customer Experience Business title image

The Digital Part of the (Customer Experience) Business

If you do a quick google search for ‘How to improve your Customer Experience?’, the advice is geared towards digital and technology solutions. An omnichannel experience utilising AI and Chatbots is presented as a universal solution to all CX problems. However, there is a very thin line between enhancing your CX strategy with digital solutions

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Customer Loyalty

The result of providing CX Excellence at every step of the customer journey.    What is Customer Loyalty?  Customer Loyalty is the state when a customer consciously chooses a product or a service from the same brand, repeatedly.  It goes further. A customer is loyal when they have a strong feeling of support or allegiance

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